With Valentine’s Day just around the corner, Beacon is predicting that plenty of English sparkling wine will be popped this year as a result of its soaring popularity. Insight from supplier Molson Coors, states that sales of English sparkling wines increased by 25% in the last financial year, accounting for an additional 350,000 bottles sold versus last year.
So, surely a product so popular is worthy of a name that recognises just this? France has Champagne. Italy has Prosecco and Spain has Cava. But what is English sparkling wine? It has been said it’s simply called ‘British Fizz’[i], but surely it demands a more prestigious name? Beacon is calling out to the public this Valentine’s Day to help name the home-grown sparkling treat.
Paul Connelly, Beacon MD, discusses:
“Many hospitality operators are choosing to swap Champagne, Prosecco or Cava for English sparkling wine because of its competitive price compared to overseas products, perhaps as a result of increased import costs due to the effects of Brexit.
This also goes hand-in-hand with the trend of British patriotism among diners, with ‘Made in Britain’ voted the most popular dining trend for 2018 in a survey of 2,000 respondents we conducted recently. English sparkling wine has already exceeded French Cremant and Australian sparkling wines in terms of sales, and is soon set to overtake French champagne according to recent reports from Majestic Wines.[ii]
“It’s so popular, but what is its name? Surely such a great local product deserves a standout name to reflect its origins but also the luxury connotations associated with sparkling wines, which is not simply ‘British Fizz’? Should it be attributed to the destination it originates, like Prosecco or Champagne, or is it worthy of something more unique?
Tweet in your ideas to @Beacon_YPP to celebrate English sparkling wine this Valentine’s Day – cheers!”
[i] [i] http://metro.co.uk/2017/01/19/theres-now-a-proper-name-for-british-sparkling-wine-6391680/