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< Back to news 23 October, 2017

What's In A Name? The Importance Of Staff Badges In Healthcare

Imprint Plus specialise in helping individuals and businesses define and communicate their unique identities through the use of name badges. This is particularly vital in healthcare environments.

In 2013, Imprint Plus commissioned Social Science Research Solutions (SSRS) to complete a random survey of 1,000 men and women across the U.S. to establish the importance of identifying medical personnel to their patients. The research revealed that 4 out of 5 patients say that it is important to identify the name and specialty of medical personnel when being treated, and this need is even more important for women than men.

79% of respondents stated that they trusted a hospital or medical institution more when the doctors, nurses, technicians, and staff were identified by name and job title.

93% of all respondents with men and women being equal preferred that the medical team also be identified by their individual specialties, such as occupational therapist, cardiologist, social worker, etc. Most importantly, wearing a name badge helped 84% of patients surveyed to connect with the medical staff personnel when being treated.

“A name badge is an instant connection,” says Marla Kott, Imprint Plus CEO. “Patients in medical environments tend to be anxious when the doctor is introduced to them for the first time.  The name badge allows the patient to know who they are speaking with when someone addresses them, making each encounter more meaningful.”

“In general, people place a higher level of trust in businesses and institutions that visibly brand and distinguish their staff. Identifying the medical staff with a professional name badge promotes accountability and a commitment to the patient, and can enhance the overall experience,” concludes Ms. Kott.

Doctor

Beacon is delighted to work alongside partner, Imprint Plus who offer Beacon customers the ability to print their own badges in house.

If you are a hospitality, leisure or healthcare business and would like to find out more about Imprint Plus and how you can work with them through Beacon, click here or call the team on 01904 695588.